Sugru is an innovative mouldable glue, designed for fixing and customising your belongings.
I led the software side of the business from 2013 from 2015. Initially I concentrated on their community and direct sales website, which at the time was the company's primary sales channel. During this time we made significant improvements to both site performance and sales metrics.
As B2B sales grew in importance, the emphasis shifted towards finding and integrating with new logistics partners, and planning a migration to a new ERP system.